B-innovation was established in 2006 by Steen Madsen and Gareth Garvey.


Steen Madsen


Steen has a background as a partner in PwC Consulting and was, concurrently, CEO of the Danish entity and CFO of the Northern Business Unit.  He has many years experience in financial management system selection and system implementation projects.  After PwC Consulting Steen was an executive in IBM and Executive Director of the Danish association on Management Consultants, before setting up his own consultancy RHS Consulting, specialising in the Professional Services industry. Steen is now co-founder and partner in B-innovation.


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Gareth Garvey


Gareth has an accountancy and systems background and was a partner in PricewaterhouseCoopers and an executive in IBM before setting up B-innovation with Steen Madsen.  At PricewaterhouseCoopers Gareth was the Nordic leader for Financial Management and was a member of the global Financial Management, senior management team. Gareth has worked across a range of industries but has specialised in Energy and Telecommunications.

  • Corporate and Operational Strategy
  • Performance Improvement
  • Process Improvement
  • Financial Management
  • Value and Values based Management
  • Privatisation
  • Stock market listing
  • Global Account Management
  • Outsourcing


  • Telecommunications Operators
  • Telecommunications Equipment Manaufacturers
  • Energy
  • Defence